Brad Hussey

Hey, I'm Brad. Good running into you at Craft + Commerce.

I build complete Kit email systems for established creators and $3M+ mission-driven organizations whose lists are leaking revenue. Segmentation, personalization, and automations that sell.

A few quick questions below and I'll point you to the right next step: a call with me, or the playbook in your inbox.

Kit user #449 ยท RightMessage Preferred Partner
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Is this your full-time thing?

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Who you just met

A decade-plus inside creator email accounts.

I'm Brad Hussey. Email personalization strategist and agency owner. Kit user #449, personally invited by Nathan Barry back when the platform was young enough that a user number meant something. These days I'm a RightMessage preferred agency partner, and my agency builds complete email systems for full-time creators on Kit.

I've spent the last decade-plus inside creator email accounts. Authors, coaches, course creators. The pattern is almost always the same.

The problem

This is why we got talking.

A welcome sequence you wrote two years ago. A few automations held together with duct tape. A broadcast schedule that sends the exact same email to your newest free subscriber and the customer who's bought everything you sell.

That setup leaks revenue every day it runs. Your list already contains the buyers. Your emails just can't tell them apart from everyone else.

What I do about it

We build you a Creator Engine.

My agency builds what I call a Creator Engine: a complete email system on Kit that asks your subscribers who they are, segments them properly, personalizes what each person sees using Liquid, and sells your offers automatically while you make things. Built for you, documented, handed over working.

Some creators don't need the full build yet. They need a roadmap. For that I do strategy sessions where we map out your newsletter automations together and you leave with a plan you can execute yourself.

Also worth knowing

The agency also works with mission-driven orgs.

Alongside the creator work, we specialize in faith-based nonprofits, media ministries, and mission-driven organizations doing $3M+ in annual giving. Same engine, different audience: segment your donors properly, personalize what each person sees, and stop sending the same appeal to a first-time giver and a major donor.